As we move towards the great Australian summer, the pandemic is still here, and with lockdowns and social distancing comes more e-commerce. There are many SEO strategies that can be employed to boost the online profile of a business.
Here are just a few of the top performers to think about this year.
1. Mobile Connectivity
Any business that is planning a marketing campaign cannot afford to overlook mobile device compatibility. If you want to project the right image, have a mobile app developed. This can be an excellent platform for delivering rich content to your customer’s screen.
Your website should be mobile-friendly, as many people like to order while on the move using their smartphone or tablet.
2. Localized SEO
There are many small businesses that service a particular area and they require localized SEO Adelaide, as well as any other city, has, which focuses on local organic traffic. Of course, we all bow down to Google, the undisputed king of search engines.
While they might be secretive about their algorithms, a good SEO technician knows enough to put your website at the top in search results.
It might take a few months, but a good SEO company can get you onto page 1 of Google search results. If you want to retain that top spot, you need to keep the SEO services ongoing.
3. Pay Per Click Advertising
PPC, as it is known, can be a very effective way to get your message out to the right people. Within the field of digital marketing, there are many different strategies and platforms. With some professional help, a Google Ads campaign could prove to give you a great ROI.
There are many variables and various platforms, such as Facebook and YouTube. In order to make the best of a paid ads campaign, enlist the help of an SEO agency.
4. Voice Search
AI is being developed at an alarming rate and we can all ask Google questions by simply touching the mic icon. It is unsure how Google’s algorithms will be affected by voice search.
As more and more users switch to voice activation, this will change the way we interact in many respects.
If you want the best, check out the Digital Search SEO company, Adelaide trusts. If you are located outside Australia, a Google search would lead you to a similarly reputable SEO expert with lots of hands-on experience.
5. Rich Video Content
It won’t be long until 4k is an old hat. When the 5G network is rolled out, we can expect 10x data transfer speeds. Content creators are already getting creative, so you can expect to be bombarded with rich video content on your device.
When planning your marketing, don’t forget the power of video, which can be used in many ways and delivered on a wide range of digital platforms.
This is an exciting time to be around, with digital technology bringing the Internet of Things and a global 5G network.
If you want your business to prosper, invest in some SEO to drive traffic to your website. Start with a Google search and browse some of the SEO agencies and get the ball rolling.