Every website owner has dreamt of having a moment with some of the renowned SEO gurus there are today. For some business owners, they need an expert to come in and handle a lot of their SEO processes. Generally, it is challenging to figure out SEO all on your own. Getting a little help once in a while is a good idea, especially for small businesses that are trying to compete with their competitor in their industry.
Should there be things every SEO knows? If one considers themselves an SEO expert, there are certain things in the best practice of optimization that they cannot fail to know. Therefore, before you look into getting on board with an SEO expert, here are a couple of questions they must be able to answer:
Are the SEO results instant?
Like any investment, it is essential to understand when to expect the results. Ultimately, most of the best processes of SEO take time. You cannot become an overnight sensation because you tried SEO for the first time on your site. What can happen, however, is that your website will up the rank in search engine results. In fact, this should be your priority. Once you have ironed out your site for the ranking factors, your position will gradually improve in people’s searches.
Is social media really necessary in SEO?
Isn’t it a surprise that there are still so many businesses online that are not on social media platforms, even with their significant prominence today? Any SEO should be able to tell you are social media is such a powerful tool when it comes to SEO, that it cannot just be ignored. For one, the people you intend to target with your content are found in the different social media platforms.
Now, if you are not in any of the platforms, how else are you to reach to them? Technically, it is possible for you to become a popular brand on search engine results alone, but it is not the smartest decision you could make. A real SEO expert will tell you that the activities on social media will impact your rankings positively.
How do you measure the success of SEO?
Checking your performance is more or less the only way to know whether or not your efforts are paying off. Therefore, an SEO expert should be able to address the issue of how they measure the success of their optimization processes. Even though there isn’t a concrete answer to it, there are several responses you should be anticipating. For one, the kind of feedback you receive from the target audience indicates how well you have been handling SEO best practices. Further, you also use your ranking position for specific keywords to understand how well you are doing in comparison to your competitors for those keywords.
Ideally, it is not strange to hear that SEO experts are relying on different SEO tools to analyze the sites they are working on in light of all the optimization efforts they have put forth. Such tools are like the famous Google Analytics that is used to track improvement in performance on SERP.
Is SEO expensive?
The question of how much you have to spend to make your SEO efforts a success is critical for most website owners. With time, the answer to the question changes, as SEOs would find with time. Technically, SEO is not expensive. The issue lies in whether or not you will choose to spend money to get your site to where you want it to be.
Most of the SEO processes are free in that you are the one to put in the effort, for example, joining social media platforms, creating high-quality content, blogging, guest blogging, optimizing media, among others. However, at one point of the other, you will be faced with the question of whether or not you want to incur some costs for better results. A great example is on paying to play on social media. Sometimes you will need to promote your content so that your target audience can see it. Another instance is where you have to choose premium SEO tools to help with some of your SEO processes. Such are like keyword research, competitor research, and site analysis, among others. At the end of the day, SEO is not expensive, especially given the kinds of ROI you get from it. Check out https://serpbook.com/blog/rank-tracking/ for how you can track your SEO efforts through rank tracking.