Technology has evolved everything and businesses are not any exceptions. A business in the modern world is not about opening a shop and selling something.
Nowadays, people manage their businesses from homes or a single room/office because the modern era offers cost-effective solutions and more comfort to the business owners.
Hence, people don’t rely on conventional businesses or single sources of income. Instead, they rely on modern business techniques and passive income sources. One passive-income source is blogging.
From the definition of blogging to what are the essential skills required for perfect blogging, let’s discuss everything that falls under the umbrella of the term “blog.” So, let’s dive into this topic straightaway.
What is Blogging?
Blogging is the modern version of diary writing. But instead of using paper or a pencil and preventing the diary’s privacy, people now write content and upload it on the internet.
So, in simple terms, blogging is a business in which people use different platforms to write and share thoughts about various topics and others can read and pass comments on those thoughts.
What Does a Blogger Do?
A blogger writes on different topics, such as traveling, politics, sports, food, technical gadgets, etc.
Apart from the basic education and good command of a language, a blogger needs several skills to become a G.O.A.T of his field. Thus, let’s discuss those required abilities.
What are the Essential Skills Required for Perfect Blogging?
1. Ability to Produce Effective Content:
The first necessary skill for perfect blogging is the most obvious one – Content Writing. When a blogger writes something, it can’t be gibberish. So, he needs to make sure that his content should be engaging and relatable.
Writing such things in simple vocabulary indicates the blog writing skills of a professional blogger. Generally, blogs of over 2000 words rank better on search engines.
But this doesn’t mean that blog writers should include fluff content in their blogs.
2. Basic CSS and HTML Skills:
If a blogger wants to create an online blog, he should have basic HTML and CSS languages skills. Sometimes, there is no way to edit something in an online blog unless a user has basic HTML and CSS skills.
So, the HTML and CSS skills are additional benefits in the blogging skills resume of a professional blogger. This way, the blogger will know the back-end code of his blog, which makes blog editing easier.
Although these skills are not necessary on the road to “how to become a professional blogger,” extra skills will hurt no one. Plus, people can create passive income sources with such additional skills.
3. SEO Knowledge:
SEO stands for Search Engine Optimization. It is a technique for getting the most organic traffic on a blog. The entire goal of SEO is to rank on the first page of the search engine for different search queries.
Hence, the blogger should have the skills of SEO. Generally, the skills of on-page SEO will do the job because most bloggers use the services of SEO-specialized individuals for off-page SEO.
That is why off-page SEO skills are not a requirement for being a perfect blogger. But if a blogger knows about off-page SEO, it’s a bonus.
4. Networking Skills:
Every business has some hidden tips and tricks that are necessary to excel in that business. The same is the case with blogging.
So, a growing blogger should create a healthy blogging network with other successful bloggers. This way, he can learn about different things required for perfect blogging.
Networking skills are also necessary if a blogger wants to review something. For example, a food blogger reviews a restaurant’s food based on his better relations with the restaurant’s owner.
5. Engaging with Audience:
The fifth essential skill in the guide for perfect blogging is engaging with the blog’s audience. For example, if a user reads a blog and comments on the blog, the blog’s writer should follow up.
Otherwise, the reader will be discouraged and read someone else’s blog to get the required response.
6. Basic Photo Editing Skills:
The sixth skill a blogger should know to excel in the blogging field is the proper usage of pictures. According to Search Engine Journal, blogs with images get more engagement.
So, if a blogger also knows how to take pictures and edit them, then well and good. Otherwise, blog writers can use platforms like “Unsplash” and “Shutterstock” to find the perfect image for their blogs without falling into copyright issues.
*** Pro Tip: “Canva” is an easy-to-use tool to edit pictures and create title images for blogs ***
Images in blogs are also necessary because people can get bored while reading. So, a relevant and attractive picture will keep them engaged.
7. Ability to Touch the Audience’s Emotions:
The most important point in the “what are the essential skills required for perfect blogging” guide is knowing how to touch the audience’s emotions. The success of a blogger highly depends on it. So, there are two ways of doing it:
- Firstly, the blog owner should engage with the users commenting on the blog. This way, readers will know that this particular blog owner cares for his audience. So, they will be on the waiting list for the upcoming blogs.
- Secondly, the blog owner should know the content type his audience wants. Doing this will leave a desire-to-read effect in readers’ minds.
8. Producing Unique Content:
Plagiarism can destroy a blog’s reputation and instantly stop its growth. So, if a blog owner can write the content, it is ideal. Otherwise, he should hire professional writers for his blog.
Even if the blog owner hires a professional writer, he should make sure whether the content is unique or not. Hence, bloggers should use an online plagiarism checker with accurate results for this purpose.
Consistency is another essential skill that matters in creating a perfect blog. So, the blog owner should post the content daily. He should have pre-planned and pre-written the content before starting a blog.
This way, he can post the content daily at the start. Once the search engine has started to recognize the content, the blogger can post the content on different days.
*** Important: The ratio of content posting on a blog also matters to users’ engagement. If users’ engagement is good on a blog, they will frequently want new content. So, the blog owner should post accordingly ***
10. Blog Promotion Skills:
If someone is putting content on the web for the sake of a virtual diary, then there is no need for blog promotion skills. But if money is the end goal of a blog owner, he should know about the adequate steps he needs to take for the blog’s promotion.
He will need to invest his energy, time, and money to inform people about his blog.
No doubt, Search Engine Optimization is a successful technique for informing people about a blog. But blog marketing is another crucial method.
A blogger will need all the ten-discussed skills to become a perfect blogger and create a professional blog. However, it takes time to develop these skills.
So, if a wanna-be blogger is searching for “how to develop blogging skills,” he will need to practice the discussed skills first. Then, he can look for professional blog examples over the internet and see real-life examples of discussed skills.