Let us start away with discussing what exactly does digital marketing mean. Well the word ‘digital’ is the main concern over here. Digital simply means making use of screen devices, be it a television or a smart phone or a laptop/ PC or any other visual device in this case. And these days digital devices have become a part of each and every household. Almost 70% of the families in the world possess a digital device. And thus, this makes digital marketing an important strategy for the business firms to spread their wings. Well, let us walk through the five topmost ways of digital marketing in the contemporary times.
Ever thought of an innovative way of reaching out the people and marketing your business ideas? Why always choose the conventional way of writing tons and tons of words about your product? Try an innovative infographic instead of the other methods. An infographic provides a quick way of understanding the meaning of a topic without having to read the very long and never-ending statements. It is an easy and an effective way to showcase your product by making use of data visualizations. Well infographics are quite a hype-creating parts in many of the social media platforms too. And infographics also serve as very helpful recruiting tools also. It’s a matter of fact that, nobody wants to steam their mind up and strain their eyes with the huge content, when they have a cool infographic at their service. Hail infographics!
Suppose that you have found a delicious item in the food stores. You take your phone out immediately and search for the recipe and you even find it. But you do not have any single platform to PIN all such recipes at a single place. No worries, because we have got Pinterest with us. The term itself says it all, Pin your interests. It is a large platform for storing all the things you find important and interesting on the web. Digital marketing can be done on Pinterest on a very large-scale. You can optimize your pins in the most innovative way and also share your stories. Thus Pinterest makes a great framework to market digitally.
We all know Snapchat as a normal social media platform where we share our videos and photographs. There lies the secret. Using Snapchat we are having a platform to market our products through short-span videos and pictures. We can even provide videos featuring the original usage of the products and post them in Snapchat, providing the customers a real-time experience with the product.
Blogs are also a better way of marketing digitally. We have a systematic procedure for creating http traffic for our blogs. Get the blogs related to your product by famous bloggers. So whenever we search for a particular blogger, even the blog pertaining to your product gets listed in the browser, thus providing best publicity to your product.
5. GROWTH HACKING
Digital marketing is indeed a best way to publicize our products. But Growth Hacking is an advanced version of digital marketing wherein we identify the loop holes which are existing currently, and then find out the best possible solutions to recover them. Growth hacking is an emerging mechanism in the era of digital marketing and it even helps in outsourcing the products. There is way more to come along the path of growth hacking which assures a good future to our products.
Well these are a handful of methods which help us out in digital marketing, and there are many other innovative ways for the same.
Contributed by – Vish Agarwal who teaches digital marketing course in Jaipur step by step.
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