What is Social Media Marketing?


A social media marketing strategy plans what you aim to do and achieves marking goals on the social media platform. This method guides your action and can let you know how you’re performing.  

If you have a concrete and well-planned strategy for your marketing, you will likely succeed. Keep it concise. Avoid making it lofty and broad such that it’s impossible to measure or attain. 

To win social media marketing on your own, you have to garner some essential tips. For instance, if you run a page for your music business on SoundCloud what you need to do in your digital marketing campaign is to gain SoundCloud followers.

What is Social Media Marketing

There are different ways to do this, you need to research and this is exactly what a strategy is.

How do you create a social media marketing strategy?

Do you want your business to succeed in social media marketing? Follow these essential steps for creating social media strategy: 

1. Choose Goals Aligned to Your Business Objectives 

The first step is setting SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bond. These are goals to guide you in your marketing. Without goals, there is no way you can measure your marketing success and ROI. 

The SMART goal framework guides you on the actions you take. It ensures you get real business results. 

Perhaps, you opt to use Twitter for marketing. You can target yourself to use Twitter for customer support and reduce the response rate by under two hours before the end of the year. 

Some metrics will be hassle-free to track. The tricky thing will be finding their real value. The right thing to do for your case is to focus on other things such as click-through, conversion rates, and engagement. 

Also Read: Things to Consider When Doing a Social Media Audit

2. Learn About Your Audience 

The other step before you can focus on creating social marketing is to find out about your audience. You can easily do that by creating audience personas. 

You should know your audience and things they would like to see your post on social media. That way, you are able to create content your audience will like, share and even comment on. Additionally, it helps you turn your followers into potential customers.

When targeting social media customers, focus on things like location, age, typical job title, interests, average income, and more. 

3. Check Your Competitors 

Remember that it’s likely that your business competitors are also using social media. Therefore, you should learn from them what is making them successful. 

To do that, conduct a competitive analysis. This will help you understand your competitors and things they are doing differently. Checking things about your competitor helps you set your social media targets. 

4. Do Your Social Media Audit 

The other step is to do a social media audit. Perhaps, you have started to use social media offers. You have to look at your efforts.

You can do that by asking yourself these questions: 

  • Who engages with you? 
  • What do you find working or not? 
  • Which social media platforms are your target audience using? 

After collecting this information, you can now try to improve on things you are not performing best. 

When doing an audit, you may likely find fake accounts that use your names or even sell your products. These are an imposter and can significantly harm your business and brand. You should report them. 

The best thing for you is getting your Twitter, Instagram, and Facebook accounts verified. This helps your audience to know your real accounts. 

5. Set Social Media Accounts & Improve Your Profiles 

You have to choose the social media networks you plan to use and define a strategy for each. Write a mission statement for all the social media platforms you intend to use. 

The other thing to do is setting up your profiles. You now know the profiles you plan to use. It’s time you create these profiles. Or you can opt to improve the existing profiles to align with your strategy.

From our previous example, gaining SoundCloud followers is more than just meeting your audience. It’s a two-way interaction and your audience will tell you what you need to do in order to improve as well.

6. Find Inspirations 

It’s essential to make your brand unique. However, you can choose to look for inspiration from competitors whom you find great on social media. 

You can find successful social media stories on these social networks websites. Case studies provide you with valuable insights you can use on your social media plan. 

Also Read: What are the Disadvantages of Social Media in Business Marketing?

7. Create Content Calendar 

Lastly, you need a content calendar for your social media. Sharing great content is vital, and you need a plan of when to share your content. This could help you get maximum impact. 

The calendar should also account for the time you intend to spend interacting with your audience. 


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