Digital marketing is unavoidable and imperative in this day and age of the Internet if you wish your business to succeed. A strong and well thought out marketing strategy requires the use of the correct set of tools to bring it to fruition.
Here we will discuss some of the most effective tools to have when you start your business. This list will help give you an idea of how to utilize tools correctly to have the upper hand over your competitors.
Given how crucial email marketing technology is in both B2B and B2C companies, it is high time you incorporate email marketing strategy to stay up to date with your competitors.
If the 12 million subscribers of MailChimp is not a testament to its popularity, here are more reasons why you should invest in this essential tool:
- Owing to its roots from way back in 2001, well before email marketing was popular in companies
- For those sending less than 12,000 emails per month or have fewer than 2000 subscribers, a free plan is provided
- Self-service support allows you to search for answers to your questions quickly
Undoubtedly, the most popular open-source system used by digital marketers is WordPress. The user-friendly interface, coupled with ease of integrating plugins has made WordPress more favorable compared to other open-source systems.
An important configuration file for the Apache Web Server, htaccess file is considered by many an obligatory part of WordPress installation, you can read more about this on https://www.alivebetter.com/wordpress-htaccess/ to find out how to create an htaccess file and how it will help your website to expand.
All in One SEO pack
All in One SEO pack Plugin is a must if your content management system (CMS) is WordPress. Search Engine Optimization (SEO) is an essential part of online marketing strategy to make your content come up on search engines.
In addition to the user-friendly features, this free plugin gives advice and information, so that the user can easily make decisions when using the tool.
Also Read: Top 5 Best SEO Tools Online
HubSpot has become a top player when it comes to sales, CRM software, and marketing. HubSpot works through its tools to bring your marketing funnel in order, the tools help in:
- Marketing Automation
- Social Media
- Landing Pages
- Lead Management
- Website Analytics
With everything in one place, the all-in-one marketing software HubSpot reduces your workload and lets you transition into online marketing more smoothly.
Trello is a great organization tool that will help you be on the same page as your marketing team without the comebacks associated with emailing them.
For instance, you can set up a board on Trello and invite all members on your team and discuss blog posts to share insights and changes before you publish them.
Social Media Marketing is the quintessential ingredient for a company’s success. This is why business owners try so many different ways to have a significant social media presence for their company to reach customers.
This is where Hootsuite comes into the picture, this tool allows you to schedule and manage posts on more than 30 platforms. You can,
- Helps recruit leads for your sales team and influencers for your marketing team.
- Reply to comments and queries through the dashboard without having to visit each platform.
- Pre-written responses will help save time.
Being a free tool from Google isn’t the only reason Analytics should be added to your website. It tracks actions taken by every visitor to your website. However, this isn’t a simple traffic tool you will also be able to see the distribution of your traffic.
Whether it is a social campaign or specific keywords that are directing traffic to your website, you will be able to collect and review all these data and make changes accordingly to increase traffic to your website.
If you are a beginner at online marketing and haven’t created a website yet, Brizy is a good place to get started. One of the most user-friendly WordPress website builders, Brizy’s page creation capacity is enhanced once installed with WordPress.
You also have the option to upgrade to cost-friendly packages as you grow more confident with your site-building.
Before the advent of payment gateways, relying on other merchant providers caused digital marketers to pay for nothing as well as frustrations with payment processing and customer services.
Now with Stripe, you can sell services to your client at a lower transaction cost without having to pay a monthly fee, it is a win-win situation.
Social Media Marketing is an effective tool to increase traffic flow to your website. However, without a solid plan in place, the success will be short-lived.
Follwerwonk is designed to do just that. This effective yet simple and user-friendly tool works in three ways:
- Find – search Twitter bios and compare accounts.
- Analyze – analyze follower list by bio, location, who they follow among many other criteria to improve customer demands and how to direct your marketing strategy
- Optimize – compare how your strategy affects follower counts, to improve the content, and increase traffic flow.
The only drawback is that Followerwonk can’t be used for Facebook, Instagram, and LinkedIn. Nonetheless, it is still a great tool to better understand your audience.
BuzzSumo is another great tool to better understand the market. Once you set up your business, you need to find ways to stay ahead of your competitors.
On the BuzzSumo search, each result is associated with sharing information on multiple social media platforms. This will not only help you shape your content accordingly to better adapt to your audience but also know your competitors and how to get better success.
Also Read: Top 5 Productive Ways Of Digital Marketing
New Business owners often struggle with IT issues, so instead of wasting countless hours frustrated over resolving them during split testing, let Crazy Egg handle this with its remarkable features:
- Research and user feedback
- Platforms and integrations
- Analysis and reporting
- Heatmaps and mouse recording
- Targeting and personalization
Crazy Egg will make website changes based on the likes and dislikes of your visitors. The impact on your sales and leads due to Crazy Egg will be visible when used properly.
Digital Marketing is a multifaceted domain involving social media marketing, email marketing, search engine optimization, and worthwhile content to attract customers.
With a solid plan and the right tools, the traffic flow and increased sales will prove the efficiency of good digital marketing.