Bounce Rate & Exit Rate – Every Little Information You Need to Know


It has become an inevitability to work hard for website traffic. Website owners and marketers, put their sweat, blood, strategy, time, and money on the line to bring the eyeballs to their websites. But what most of them miss out is tracking down the number of the traffic who are returning from their website. Visitors leaving your website affects your website in a great way in terms of SEO, viewability, and revenue. So, make a call to a capable website design company like Intlum and develop a site that can never be ignored or left.


Bounce Rate & Exit Rate

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The leaving visitors can be of two types – one who immediately leaves your website after landing and visiting the landing page and the other who takes a tour of your website and then leaves. While the first one is called a bouncing visitor, the latter is called exiting visitor. While running a website, you need to know each and everything about these delicate yet vital matters about your website.

What is Bounce Rate?

Bounce rate is the percentage of the returning visitors of your website who leaves your website after visiting a single page. So, it can also be said that bounce rate is the percentage of the returning visitors of your landing page. It does not matter how long time a visitor has spent on your website, if he/she does not visit another page and it becomes a single-page exit, Google will count it as a bounce rate. It is also considered as the metric for judging a website’s performance and usability. You can calculate the bounce rate of a web page by diving the single-page returning visitors by the total number of visitors of the page and multiplying by 100.

What is Exit Rate?

Exit rate of a web page is the percentage of the visitors who exit from the specific web page regardless of how many pages they have visited before. Exit rate might be regarded as the metric for unveiling the performance of all the pages of your website. When a page has the highest exit rate, it may be assumed that the page lacks certain features or usability that provoke a user to exit the website. However, there are other possibilities as well for a user to exit the page such as when a user leaves from the contact us page, it can be assumed that the user’s query has come to an end and he/she has purchased or contacted you.

Exit Rate and Bounce Rate – Are They Different?

Yes, the exit rate and bounce rate are different from each other since two are related but work differently. While bounce rate measures the single-page exits, exit rate is the measurement of the visitors’ percentage who exit the website regardless of previous page visits in a session. So, it can be said that all bounce rates are exit rate but all the exit rates are not bounce rate. And here lies the difference between these two. If you still want to dig more into the difference between them for your website’s future, you can easily consult a website development company who will contain knowledgeable individuals to educate you regarding the matter.

Bounce Rates and Exit Rates – Good and Bad

It’s quite natural that websites would certainly have exit rates. If a visitor enters to your site, he/she must exit at some point and so applies for the bounce rate (Specifically for informative web pages like blogs or product reviews and service pages). Thus, how can we consider which one’s good and which one’s bad? If a visitor stays for very less time like 10 seconds and doesn’t find anything and leaves with a frustration, it’s considered a bad exit or bounce rate considering the time. But when a user spends a good amount of time on a website and finds the answer to his query and exits, that will be considered as a good bounce or exit rate. Basically, the time a user spends on a website affects the SERP.

Significance of Bounce Rate and Exit Rate

Bounce Rate and Exit Rate both are the metrics of a successful website. Being the website owner, your foremost target should be reducing these two as much as you can. It’s quite natural that the reduction of Bounce Rate and Exit Rate will signify that users are not bouncing back from your web page or exiting from your website. On the other hand, reduced Bounce Rate and Exit Rate will also benefit your website’s SEO in a great way.

The greater amount of time a user spends on your website, the better Google ranking you start getting. The search engine always prefers the user experience more than anything else and the reduced Bounce Rate and Exit Rate are solid proofs of the enhanced user experience. That is the reason people take help from the web development companies to develop a great website that provides the best user experience.


As a conclusion, we can find that harnessing your bounce rate and exit rate comes up with an immense importance. So, you should try all the optimization tricks to take your website towards the betterment. If you are unable to find any solution by yourself, you can take assistance from a proficient web design company or digital marketing company who can guide you throughout your whole journey.

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